Website Optimisation

Before we start to build a clients website, we undertake extensive research into both keyword use and keyword popularity together with in depth analysis of your competitors websites who are marketing the same product. Nowadays, keyword phrases are increasingly used for searches with less reliance from web users to search with an individual keyword.

We also analyse our clients potential competitors websites. This analysis can include digging deep into source coding as well as reviewing the success they achieve with their keywords relative to their search engine rankings.

Most of the major search engine algorithms also consider links and link popularity within a website as a form of relevancy, this includes internal, external and reciprocal links throughout a website, the more external and reciprocal links a website can include will also have a bearing on the relevance of your website when searched for by a web user against your keyword phrases.

Likewise, search engines rely on good well structured body text throughout your website, this body text can be copy written to enrich relevancy to keywords. During optimisation we consider keyword relevancy, quantity and density. We check keyword term positioning and check both word and character counts.

Only when we have completed our research as detailed above do we then incorporate the information gathered and digested into the web pages of your website to obtain maximum success, for you our client.