Website Marketing . Newsletters

Your Online Newsletter

Let people interested in your service or product sign up to receive your newsletter via your website. You can then use your newsletter to keep interested parties informed of any new services, products or future launches

Here are a few ideas to include in your content once you have designed your layout.

Introduce an expert — perhaps yourself?

Do you intend to send your online newsletter from your company or a human at your company? Remember, a newsletter is a letter. Typically letters from companies are not very personal. Consider introducing the person who’s behind your newsletter. Add a letter from the editor with a photo and a scanned signature.

Link to related stuff

Find websites related to your newsletter subject and link to them. This will provide a fresh, interesting section that isn’t all about your company. Think editorial. You could link to stories, sites, individuals and studies. Readers will be interested because it’s familiar yet is always new and different.

Give away free stuff

Oh, so simple and powerful. Giving away free stuff may sound cheap, but it works. Create a section that gives away something to the first five responders. You could tie it to a trivia question “First 5 people to answer correctly get…” This trains your audience to stop what they were doing and read your newsletter.

Want to make it even better? When you introduce the freebie section, initially, give away something to everyone that responds. Why? Because if I try and get your freebie offer then, every time you send it I’m going to stop and read your newsletter.

Ever heard of Sticky content

Incorporate what’s known as sticky content. For example, your newsletter could put a trivia question at the top of the newsletter and users then have to scroll to the bottom to find the answer.