Website Marketing . Email Campaigns

Sending effective e-mails on a regular basis will help increase your registration numbers and potential sales, it will help to drive traffic to your website, and build loyalty with your list members. Here’s how:

E-mail is free - With no materials or postage expenses, you can easily and affordably communicate more information, more often.

E-mail is fast - Time-sensitive information including updates pertaining to events and breaking news can be received within minutes, not days or weeks.

E-mail generates an almost immediate response - By providing links within your e-mail, you give potential clients the opportunity to view your notification as detailed in your website

E-mail is targeted - You can easily segment your lists into groups so your promotions go to the individuals who are most likely to respond to that particular message.

E-mail is proactive - Instead of passively waiting for constituents to visit your website, e-mail enables you to communicate with and educate your existing list members.

E-mail expands your reach - Increase your database by sending information to your list members and encouraging them to forward the message onto their own friends and family.

E-mail allows you to foster long lasting relationships - Build a regular, ongoing dialogue with those clients who appreciate your routine communication. Those who do not can easily opt-out via your website “unsubscribe” section.

Email will grow your organization - Maintaining and enlarging your e-mail database will allow you to fully utilise the services we can provide for you, including Broadcast e-mails with an HTML version of those e-mails in order to reach more constituents.

The Importance of E-mail in a Successful Online Campaign

Maintaining and enlarging a large e-mail database is a crucial factor in bringing your email campaign online.

Here are some tips on how to collect e-mail addresses:

In your next direct mailing or newsletter, include an e-mail solicitation letter, along with a postcard or insert which can be easily filled out and mailed back to your organisation.

Make e-mail address a mandatory field on all printed materials for events and/or pledge forms. At galas, shows and events, encourage attendees to offer their contact information including their email addresses.

Prominently place a contact list sign up on your homepage. You may also want to include this option on other pages, like “news” or “contact us”